TikTok is reportedly giving up on its live shopping plans in the US and Europe
TikTok may seem like an unstoppable global entertainment machine, but at least one part of the company’s offering isn’t quite taking over: TikTok is scaling back its live commerce plans in Europe and the US, the Financial Times reported, after early launches simply haven’t been successful. TikTok Live Shopping: TikTok has been testing live shopping […]
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