TikTok Effect House? AR Effects Tool? It’s all the same. TikTok is rolling out its augmented reality effects tool to all creators and developers after launching a closed beta test last fall.
Creative effects are part of what makes it so fun to create on TikTok. Whether you’re teleporting into new worlds with Green Screen or freeze-framing with Time Warp Scan, creative effects empower creators to express themselves, entertain, and share stories through a wide array of engaging and immersive formats.
TikTok Effect House:
Effect House allows creators to make their own AR camera effects that can be used by other TikTok users in videos. In an announcement, the company says the effects platform will be open to “all creators, designers, and developers from around the world” and will include tools and learning resources.
“Whether you’re teleporting into new worlds with Green Screen or freeze-framing with Time Warp Scan, creative effects empower creators to express themselves, entertain, and share stories through a wide array of engaging and immersive formats,” the company wrote.
TikTok Effect House Inspiring Joy and Creativity:
Effect creators have already inspired a world of joy, creativity, and entertainment with the effects they have made throughout the early beta for Effect House. To date, more than 450 effect creators have published effects on TikTok, inspiring the creation of more than 1.5 billion videos and garnering over 600 billion views globally. Through the expansion of the Effect House beta, we’re looking forward to seeing more of the world’s creative builders develop engaging and exciting effects for our global community.
Keeping Safety and Inclusivity at the Heart of Creative Effects:
In addition to their Community Guidelines, effects must follow their Effect Guidelines, which outline additional policies aimed at helping everyone on TikTok feel welcome and empowered to create exactly as they are. TikTok says submitted effects will be subject to certain guidelines in order to be approved for use.
What Not To Do:
The company specifically says it will prohibit effects that “promote colorism or negative stereotypes against protected groups” and effects that “depict cosmetic surgery, such as lip fillers, or encourage scrutiny of someone’s appearance. All submitted effects will be reviewed by our Trust and Safety team to help ensure they adhere to our policies before they’re released to the broader TikTok community. If we identify a violative effect, we will remove it and notify the effect’s creator.”
Effects like Green Screen are a mainstay in popular TikTok content, and creators often make videos using effects as part of a trend. TikTok says more than 1.5 billion videos using effects have racked up over 600 billion views globally.
TikTok is following moves other platforms made years ago. Snapchat and Instagram introduced similar AR creator tools over the past several years, with some effects catching on and popping up on celebrity and influencer pages.
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